Specific demand in cosmetics.

  The cosmetics is a large, lucrative and dynamic market. there's still opportunities for starter trying to meet specific demand on the market.

Here we will present three angles that were used to access the market : black women, sensitive skin, personalized care.

Black skin:

Started by two black women, beutymrkd.com is a shopify e-commerce website developing a catalog made of:skincare, makeup, hair, nails and fragrance products adapted to black women. What  beuty mrkd is actually selling is SAMPLE BEAUTY BOX for 59.99USD. 

They presented their startup in ct next entrepreneur innovation awards organised by CTNEXT and won 14,000USD on the 3rd March 2021.

Sensitive skin:

Skin irritation due to eczema, that's the problem faced by the founder of TOUCHED BY GRACE BODY CARE, so she started developing her own soap and ended up starting business that develop and sell facial, body and feminine care items including soap, liquid soap, body butter, candles, body scrubs,... TBG products are all natural, handmade personal care products for those with skin sensitivities.

She presented her startup in the 2021 cebipitch competition organised by KENT state university and won the 10,000USD first place prize on the 7 April 2021.

Personalized care:

Omy laboratoires is the most interesting case, because they are pushing the limits of customization, managing a 4000 products catalogue. A complicated task, that's why they are using SkinIA, an artificial intelegence application. You will need to answer few questions and provide your photo if you wish. And they will show you your formula.

Omy laboratoires is already a successful business managed by a skilled team. On the 23 April 2021, RJCCQ Regroupement des Jeunes Chambres de Commerce du Québec published a press release announcing them as the 20,000CAD prize winner of 2021 startup cup. omy laboratoires aspires to become the world leader in personalized care.