(last modified:27 July 2021)
According to the ice cream and frozen dessert global market report 2021 : covid19 impact and recovery to 2030 published by GLOBALE NEWSWIRE in www.reportlinker.com the global ice cream and frozen dessert is a $88,6 billion market in 2020 and is expected to reach $124,75 billion in 2025 at a compound annual growth rate CAGR of 7%.
With four different approaches of the market, Four ice cream startups were announced startup competition winners.
Super-premium ice cream.
The first is Simple + sweet creamery, announced on the 8 April 2021 by Arkansas capital as the winner in 2021 Arkansas governor's cup collegiate business plan competition / small business division. It's a handmade artisan shop offering super-premium qualities ice cream.
Simple + sweet creamery is a local concept where ingredients are sourced locally, the ice cream sell locally and a business it self relying and helping the local community.
Super-foods ice cream.
The second is Zola collective, offering a vegan ice cream. Zola collective is a brand that focus on sustainability, it's also a platform that brings a catalog of African products to the world. Their catalog lists candles, tea, beauty products, vegan chocolates, super-foods and jewelry. All those products are grown in Africa or containing elements of African identity and culture.
The social cause marketing has it's small place in startup market strategies, but it's very useful because it can help solve complicated problem. The idea of Zola collective on ice cream is simple yet interesting, using flavors like : baobab, matcha and turmeric to create ice creams and ice pops.
On the 4 July 2021 @PlusVC_ twitted Zola collective as the second place winner of the C3 social impact accelerator program.
Plant-based ice cream.
The third one is Molly Ally, announced on the 23 April 2021 by Lundquist center for entrepreneurship / Oregon university as the 20,000 USD winner of 2021 new venture championship (NVC) Reinmuth Cup, it's a delicious premium plant-based ice cream that will allow millions of lactose-intolerant individuals to live a heartier, healthier and happier life thanks to its zero cholesterol, low sugar and diabetic-friendly recipe as well as a reduction in dairy carbon dioxide emissions. Molly Ally seem to target a population of ice cream lovers with special diet needs or choices due to health problems.
Representing Thammasat University (Thailand), MOLLY ALLY ice cream is vegan, rice based and dairy-free, using fresh fruits like : bananas, avocado, berries, coconut ... and other ingredients like soybean, almond, pistachio,....
Ice cream distribution models.
In a physical store, online shop, but what if you are located in a rural area ? That's the case for BOLD SPOON CREAMERY which is a farm located in st Francois county Missouri where they are about 111km far from the largest city, st Louis.
They sell their ice cream to retailers and restaurants, they also offer catering, this mean that they provide food service at the customer site, which is a nice way to diversify as an event organizer, in this case you will no longer need a shop or an e-commerce app, instead you will need a special truck with a cooler.
On the 30. Mar. 2021, WEPOWER published a post announcing BOLD SPOON CREAMERY as a 2021 elevate/elevar cohort member and a 5,000 USD grant winner.
The ice cream business is about ingredients, flavors, colors, recipes,... and tastes. This open the door for innovative combinations and ideas. Making ice cream is also relatively easy to learn and you will not need a shop if you develop an e-commerce website like Simple+sweet creamery did.
Talking about flavors, one of the best known ice cream maker, Ben & Jerry have more than 50 flavors, it will take time to try them all and find your favorites. But with the door open to innovation, this does not stop them from searching for a new flavor, they even have a competition named : [Ben & jerry's: clash of the cones] with a $20k grand prize for the best new flavor.
If you like the food business, the ice cream is definitely a low barrier entry business that nearly any one can start.
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